As a domain name investor I’m a fan of .IO…but not a fan of LLL .IO domains


First things first, as a domain investor my focus is .COM, period. I don’t see that changing anytime soon and two-word .COMs are where I put most of my investment dollars. Next to .COM the only other extension that I’ve put some love into is .IO, and when it comes to .IO I’m laser focused on one-word .IO domains.

Typically I like to find a .IO domain that would sell for six or seven figures in .COM. That being said, I did some experimenting with LLL .IO domains and I decided years ago stop given the poor performance I saw with them.

When it comes to .IO domains I have a pretty simply heuristic to evaluate investments, how many offers per month does a domain get. Some of my one-word .IO domains get 3 – 4 offers a month and that’s typically what I’m looking for. Sure I’d love to get 30 – 40 offers a month, and if they were the same word but in .COM they probably would get it, but you pay a lot less for .IO domains and get a lot less offers.

When I experimented with LLL .IO domains I found that I would get typically between 0 – 1 offers per month and in general I found that they were much harder to move than one-word .IO domains. I spoke to another .IO investor who said he saw similar results. So I decided to stop investing in LLL .IO domains and stick to meaningful one-word .IO names.

All this being said, like I said above, .COM is my focus and I don’t see that changing. Still, I continue to buy .IO domains and I will keep buying, but my days of buying LLL .IO’s are over. This post was inspired after seeing a new thread on NamePros about LLL .IO names so I thought I’d share my two cents.

That’s my opinion, but I want to hear from you. Are you investing in LLL .IO’s or staying away? I want to hear from you – comment and let your voice be heard!

Morgan Linton

Morgan Linton