People are buying and selling websites more than ever and thanks to Flippa there’s a centralized marketplace to do it. Just like when you buy a used car, what might look great from the outside, could be a disaster once you get under the hood. Yes, there are some great opportunities out there but you’ll want to watch-out for a few potential show stoppers.
As a buyer you should always been doing your research and making sure you really understand what you’re buying. Below are three things you should always look out for and if you see one or more of these, head for the hills!
- Delisted from Google – this is a big one. A site that has been delisted from Google could take thousands or tens of thousands of dollars in SEO work to get it back on the map. This could easily turn what you think is an investment into a money pit.
- Bad Reputation – do a quick Google search for the website you are looking at buying. Do you see any comments about scams or people being ripped-off? If so then you could inherit this negative image and it might be a bigger battle than you think to turn things around.
- Lots of low-quality backlinks – OpenSiteExplorer.org is your friend, use it! Take a look at the link profile of the site. If it has 1,000 backlinks but the highest page authority is 15 there’s a problem. While the site might not be delisted from Google now it sure could be very soon. Getting these removed and going through the link disavow process is a pain in the $&#.
Of course there are more than three things that can kill the value of a website. Feel free to share some of your own below!