Understanding the Insure.com Sale

When I first heard about the Insure.com sale it was explained to me as a domain sale. After learning a bit more it was clear to me that this was MUCH more than a simple domain sale. Yes – this is a record domain sale – but what was really sold here was a business with a domain name.

Domain Superstar wrote a great post about this issue – Insure.com Sale: Some Domainer’s Just Don’t Get It

The point he makes is one in which so many people seemed to miss in this sale. It was the website that created such a high selling price – not simply the domain. Yes – the domain could sell for a few million, but 16 million is rediculous. So let’s look at the facts – the site has over 95,000 backlinks and has almost 5,000 pages indexed in Google!

So as usual I’ve got an analogy for this one. It’s like if Amazon.com were to sell the entire company along with the domain (most likely for billions of dollars) and we all exclaimed – who knew the keyword “amazon” was so valuable! Sure, Amazon is a catchy name but it’s a business!!

When analyzing past domain sales it is absolutely essential to look at the website/traffic/revenue that comes with the domain. If you see a domain that you just can’t imagine would sell for such a high price – take a look at other relevant data so you can understand all the factors that went-into the sale price.

Not trying to be a downer here – it’s a great sale – but it’s the sale of an entire business, not just a domain.


The vast majority of domains investors are often busy with going through expiry lists and seeking bargains on premium quality generic domains at the 3 main drop auction platforms:  Snap, Pool and Namejet;  Sedo, however, often remains overlooked. Along with the main drop service platforms, Sedo is also a great place to pick up quality keyword domains at below-market prices, and many are snapped up daily by eagle-eyed buyers. You may have noticed a very nice .info domain currently being auctioned off at no reserve – this is probably one of the best .info domains being auctioned off at Sedo in a recent months: Girlfriend.info

The monthly search volume is obviously very good, hitting the 660,000 exact online searches each month. The Overture is pretty impressive, also hitting the 6 figures with ease. In terms of development potential and commercial appeal, I can easily see this domain in the same league as Camping.info ($28,000) and Best.info ($20,880). Anything under a final sales price of $2,500-$5,000 to an end user looking to develop this name to its full potential would be a steal for this gem. The auction ends on Thursday (10-15-2009) at approx 18:00 CEST. If you have any questions concerning this premium domain, or if you would like to receive a list of other quality domains I am selling, feel free to contact me at biggs.immo@bluewin.ch

Morgan Linton

Morgan Linton