It’s a Good Time to Be Apple and Google…Now It’s time For Apple vs. Google

Apple announced phenomenal earnings and Google announced monumental growth with Google+ this week as these two tech giants get ready for the battle of battles. For those keeping score Google+ grew over 280% last week bringing over 1.8 million visitors in a single week. From all vantage points it is clear that both Apple and Google are on fire.


However there is something brewing, something that you might not see amidst the glitz and glamor of their latest new, a battle is coming. The battle I’m talking about is not in the social media world, it’s not in the computer world, and it doesn’t have the word “cloud” attached to it yet. These two giants are about to enter into a battle after the most sought-after spot in the galaxy, your television.

If I was a betting man (and I am, but only in craps, and only once a year) I would suspect that Apple is going to launch a television next year. Just think, they’ve conquered the phone, unseated Sony and it’s mighty Walkman, shown Microsoft that people would actually use Mac OS and flock to the computer like crazy despite having less software. Oh, and that whole tablet thing, they made it a reality and continue to be a star player in a sea of “blah” products.

Google on the other hand has owned something pretty darn big for a long time, a little thing we like to call the Internet. Remember when you used to use Yahoo? Now do you even say search or do you say, “I’m going to Google that.” However if you dig a little deeper you will see that both Apple and Google have failed miserably at replacing or even enhancing your television.

Steve Jobs still sees the Apple TV as a hobby and the product has been far from a runaway success. Google TV, well, do you know anyone that has it? Last time I checked Samsung, LG, Panasonic, Sony, and Vizio were busy kicking ass and taking names. Both Apple and Google though have their eye on the prize, a market so big it would make one of them the rules of the universe, or at least many people’s universe given what a prevalent part of our culture television has become. The big TV makers probably won’t even know what hit them because while they’re all great companies, they’re no Apple, and they’re no Google.

So this is one of my first “prediction” posts. I haven’t done a lot of these but this time I’m pretty sure I’ll be referencing this post next year saying, “see – I called this one a year earlier.” However I don’t know if I can really tell you where to put your money, I’m an Apple fanatic so I’m biased, so that’s where you come in. Who do you think will win this battle? Do you even think this battle will take place? Comment and let your voice be heard!

Morgan Linton

Morgan Linton