Venture Beat is out with a story this morning on Marchex (MCHX: Nasdaq) as they unveil a keyword tool that will show marketers which keywords are most popular for click to call in ads.
They also put out a video which I have included below.
From the article:
Today, mobile ad tech company Marchex is releasing its Call Analytics for Search, which it says is the first solution to tell marketers which search keywords are the most popular forclick
-to-call in ads.
To understand why that may be important to marketers, let’s say you search on your phone for “car policies.”
Ads for local insurance agents show up at the top of the search results, so you click a “click-to-call” link in one. It immediately dials the agency, and you have a quick voice chat about next steps.
Unless the agency asks you, it has no idea what words you entered in the search. Although click-to-calls come from motivated potential customers and are more likely to result in a sale, the agency’s marketing agency hasn’t been able to know which search keywords or keyword phrases are more effective at generating mobile click-to-calls from search ads.
Read the full article on Venture Beat