Black Friday is one of the busiest shopping days of the year and a major day for online sales. Traffic for the search term “black Friday” has grown like crazy over the last week, just take a look at Google’s search data below:
So with search volume following the famous “hockey stick” growth pattern the lucky souls on Google’s page one are already enjoying a nice burst of traffic, and it’s growing by the hour. What I found interesting about the first page of Google is that the first page is absolutely dominated by exact-match domains. Let’s run-down the order that I see when I search on Google.
Position #1: bfads.net (major SEO done to rank well for “Black Friday” but it worked!)
Position #2: TheBlackFriday.com
Position #3: Wikipedia
Position #4: BlackFriday.info
Position #5: 2011BlackFridayAds.com
Position #6: BlackFriday.us (yes that’s right a .US name is in there!)
Position #7: BlackFriday.name
Do you see what I see? A lot of really nice exact-match domains enjoying some excellent rankings in Google. It should be noted that every one of these sites did some nice SEO here but there are plenty of other sites trying hard to rank well for this term too, they just don’t have the advantage of an exact-match domain.
Now I don’t want you to think that all you need to do is buy an exact-match domain and poof you’ll take-over Google page one. This is a competitive term and ranking well takes a lot more than an exact match domain and often requires a sizable investment in SEO. That being said, the exact-match domain makes it easier and gives you a nice edge against your competition.
You’ll notice .info, .us, and .name in here along with a .net taking the top spot so for anyone who thinks TLD has anything to do with ranking…think again!