What’s in a name? The secret of the increasingly odd start-up names

The Daily Mail did an article today on Start ups and what in their opinion are odd naming choices. The article goes to talk about with 252 million domains registered the pickings are slim. Interestingly the article did not make any mention about the new tlds.

The article goes into how one entrepreneur created an algorithm to help with his name choice.

The following is from the article:

The naming of start-ups and products is such big business that companies exist solely for the purpose of finding the perfect name.
Steve Manning, founder and presumably name-designator of Igor, a name-consulting business, says today’s start-ups are going the wrong way about choosing their business names.
‘The primary driver for start-up naming right now is the misguided mission to find the shortest possible, pronounceable [unclaimed] dot-com address,’ Manning told the Wall Street Journal.
He says short URLs aren’t the be-all and end-all and that start-ups are underestimating their potential customers if they assume people won’t respond to a longer business name and website.
Nancy Friedman, a name and tagline developer, agrees.
‘A short name isn’t always the best name,’ she writes at her blog Fritinancy.
‘Your URL doesn’t have to be your name: The web address of Open, a design agency in Manhattan, is notclosed.com. And alternatives to .com abound – .us, .ca, and the many country-code domains that can be employed in creative ways.’

Read more: http://www.dailymail.co.uk/news/article-2371564/Whats-The-secret-increasingly-odd-start-names.html#ixzz2ZeBPb1PgNow to Ms. Friedman’s point that your url does not have to be your name, I don’t know if that is great advice, because when people meet you or hear your company name is X they are going to look for X, the fact that you could not get X and think yadayada is clever might not be the best overall option. If in the example OPEN also owned Open.com or OpenCo.com then operating on NotClosed.com is fine imo.If you look at data I put together from Brand Bucket it has been about short .coms in their 680 sales. A special shout out to Todd Finlay for contributing to the Brand Bucket data.4 letter 48 sales
5 letter 145 sales
6 letter 198 sales
7 letter 149 sales
8 letter 92 sales
9 letter 31 sales
10 letter 8 sales
11 letter 4 sales
12 letter 4 sales
13 letter 0 sales

53% of all 4 letters listed sold
32% of all 5 letters listed sold
23% of all 6 letters listed sold

Raymond Hackney

Raymond Hackney

Raymond Hackney is a writer and domain investor/consultant from Philadelphia. Raymond is the founder of TLDInvestors.com and 3Character.com.