Sedo, the world’s largest premium domain marketplace and monetization provider, today unveiled a report, detailing the growth and success of the .CO domain extension three years after its launch. Sedo has monitored the extension since its debut on July 20, 2010 and analyzed transaction data from its marketplace to compile the report, which is the second annual report published by the company on the state of .CO.
There are currently over 1.5 million .CO domain names registered by people in over 200 countries. Beyond high registration rates, .CO has achieved strong brand awareness, widespread domain development and impressive performance on the secondary market.
Data revealed in the .CO Market Report includes the following highlights:
- The total value of .CO sales at Sedo since July 2010 is $2.6 million USD.
- The mean average sales price for .CO domain names on Sedo’s marketplace is high, reaching $2,486 USD in 2013, up 37 percent since the TLD was introduced.
- The YTD average sales price of a .CO domain surpasses the most well-established legacy TLDs, including .COM, .NET and .ORG.
- The YTD median sales price of a .CO domain is $570 USD, up 14 percent since 2010, and higher than all the reported TLDs except for .COM.
“It’s exciting to see that .CO is already achieving average and median sales prices on the secondary market that are on par with – and in many cases surpass – industry heavyweights like .COM and .ORG,” said Lori Anne Wardi, Vice President of Brand for .CO. “This said, we recognize that we are still a young TLD with a lot to prove, so we plan to redouble our brand building and community engagement efforts, working even more closely with Sedo and our other partners to build the long-term value of .CO.”
With hundreds of new generic top-level domains (gTLDs) slated to join the existing extensions in the second half of 2013, .CO is one of the most recently launched TLDs for new registries to study and learn from as they establish themselves in the market.
“Our work with .CO – from creating a successful launch period and promoting and selling premium .CO domain names, to using consumer marketing and community building around the TLD – is a great case study of what it takes to successfully launch and build a new domain extension,” said Tobias Flaitz, Sedo’s CEO. “As we prepare for a slew of new TLDs, .CO not only shows that there is life beyond .COM, but also that a solid strategic plan, value-added benefits, and partners who have a global outlook and great strategic insight, are important factors for building any new TLD into a successful extension.”
To download the full report, titled “.CO Market Report: A Look Back at Three Years of .CO on the Domain Name Market,” visit: http://bit.ly/11TU7bP.
In the three years since its launch, the .CO domain has become one of the most successful top-level domain extensions in history, with more than 1.5 million web addresses registered by people and companies in over 200 countries. From start-ups and small businesses to big brands and multinational corporations, .CO is increasingly becoming the web address of choice for innovators and entrepreneurs the world over. For more information about .CO, please visit http://www.go.co/ or follow us on Twitter @dotCO.
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 17 million listings. The success of Sedo’s model has attracted a global base of more than 2 million members. For more information, visit www.Sedo.com.