Go Daddy Values NoMoreRacks.com at $152,412

Go Daddy places values sometimes next to domains that are expiring. These are based off a formula they use for the ppc traffic they receive while the expired domain is parked with them. Sometimes these make no sense because I have seen a value when Go Daddy showed no traffic.

Today there is a domain expiring with one of the highest valuations I have ever seen. NoMoreRacks.com is expiring and Go Daddy has placed a valuation over $152,000.


NoMoreRack.com is a developed site that is where the traffic is most likely being derived from.


These valuations are dangerous for new domain investors who may be blinded by the big numbers and chase something that may not pay off in the long run. Now Go Daddy is not showing ads when you go to nomoreracks.com. Instead you see:


Here is a story Andrew from Domain Name Wire wrote early in the year, where No More Rack was involved in a case with Nordstrom.

So if they are gathering no ppc income its hard to see where the valuation is coming from. Should be interesting to see where it closes. Leave your guess in the comments.

Raymond Hackney

Raymond Hackney

Raymond Hackney is a writer and domain investor/consultant from Philadelphia. Raymond is the founder of TLDInvestors.com and 3Character.com.