After 5 years, Domain Purchased for $300,000 Being Put To Use

Sometimes it takes a large company a little while to get around to using that prized new domain. In December of 2008 the domain was purchased on Sedo for $300,000. The buyer was Standard Chartered one of the largest companies that trade on the London Stock Exchange by market cap.

The name Standard Chartered comes from the names of the two banks from which it was formed by merger in 1969: The Chartered Bank of India, Australia and China, and Standard Bank of British South Africa.

The domain was forwarded to as a 302 redirect


In December of 2013 almost 5 years to the day of the purchase, was now live and doing business as the homepage for Standard Chartered. For a company that does a lot of business in places where mobile rules, two letters is much more desirable than 17.

Raymond Hackney

Raymond Hackney

Raymond Hackney is a writer and domain investor/consultant from Philadelphia. Raymond is the founder of and