
The Take-away Message:
Email marketing is still economically viable.While you should diversify your marketing stack across different channels like social media and display ads, remember that email should make up a large subset of it.A majority of these readers are consuming your text from their mobile device, and yes, sometimes from the bathroom.Don’t over or under do it. Sending too many emails will annoy users, and they’ll forget you if you send too few.Concentrate on the details. Everything from the wording and length in the subject line, to the name in the “From” field, will determine your open rates. When in doubt, keep it short.Email marketing can push those undecided or bargain-bin shopper users over the edge into finally purchasing from you. If you build the incentive, they will come.Remember that there are no shortcuts in email marketing. It takes time to build a database of dedicated subscribers through content and giveaways. However, once you’ve crafted one, it will be one of your best marketing tools.