According to Adobe, 42% of Americans check their email from the bathroom. Most of us are already convinced of the reach that email marketing has over its users, but some are still on the, um… fence. While it’s possible that you wouldn’t want your potential customers thinking about your brand while in the loo, here’s 10 other useful statistics to persuade and educate you on email marketing:US marketing executives believe email alone drives the same amount of revenue as their social media, website, and display ad efforts combined… –eMarketerYou are 6x more likely to get a click-through from an email campaign than you are from a tweet. –Campaign MonitorEmail is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale, according to Bizrate Insights. 45% of abandoners hoped to receive a coupon for free shipping with no minimum purchase. –Econsultancy92% of online adults use email, with 61% using it on an average day. – Pew Research75% of Gmail’s 900mm users are on mobile. -TechCrunchOpen rate is highest when companies send two emails per month. – Database Marketing Institute68% of Americans say they base their decision to open an email on the ‘From’ name. – Campaign Monitor69% of mobile users delete emails that aren’t optimized for mobile. –litmusSubject lines between 61 and 70 characters were read the most with a “read” rate of 17%. –MarketinglandThe Take-away Message:
Email marketing is still economically viable.While you should diversify your marketing stack across different channels like social media and display ads, remember that email should make up a large subset of it.A majority of these readers are consuming your text from their mobile device, and yes, sometimes from the bathroom.Don’t over or under do it. Sending too many emails will annoy users, and they’ll forget you if you send too few.Concentrate on the details. Everything from the wording and length in the subject line, to the name in the “From” field, will determine your open rates. When in doubt, keep it short.Email marketing can push those undecided or bargain-bin shopper users over the edge into finally purchasing from you. If you build the incentive, they will come.Remember that there are no shortcuts in email marketing. It takes time to build a database of dedicated subscribers through content and giveaways. However, once you’ve crafted one, it will be one of your best marketing tools.
